Winn Technology Group and its three global partners have launched the Global Demand Center effective September 6, 2012.
A strategic alliance between four experienced marketing agencies based in each world region, the Global Demand Center is a single, centralized platform for global campaign set-up, activation, execution, and reporting for direct and channel technology sales.
Geoffrey Swallow, President and CEO of Winn Technology Group shared his thoughts about the launch. "Although Winn has conducted many international programs over the past two decades, our partners in EMEA, APAC, and LATAM provide our clients with a far more strategic marketing solution than previously available, leveraging their regional expertise and local knowledge of language, culture, and customs. Our partnership, in combination with the proprietary technology Winn has developed - the Global Demand Center Automation Platform - provides our technology clients with a centrally managed view of global demand generation activities across all regions of the world. This is an exciting time and we are looking forward to the continual expansion of our global marketing efforts for direct and channel sales."
Features such as one-time campaign set-up, on-the-fly reporting, real-time feedback, and the ability to adjust campaigns based on performance are designed to maximize campaign execution budgets, while the regional expertise of each agency ensures global campaigns are effectively localized to deliver the best results.
The Demand Center portal provides clients with instant, real-time access to:
- Campaign statistics (company and contact views)
- Opt-in status of contacts
- New contact build vs contact verification
- Lead profiles
- Registration profiles
- Actionable leads / registrations (available via downloadable files)
Client access to the portal is permission-based by region or campaign, with roll-up analysis available on like campaigns across one or multiple regions.
Global Reach, Local Understanding
Combining the proven marketing capabilities and technology expertise of four experienced agencies, the Global Demand Center enables more effective campaign execution across the world.
- Winn Technology Group in North America
- Make It Happen in APAC
- Connection2 in EMEA, and
- Duqcisa in Latin America
A Single Campaign Platform
Global campaigns benefit from improved transparency; a single reporting platform provides real-time feedback and a definitive view of the truth, giving clients the ability to accurately adjust their campaigns based on performance.
This means a faster, more streamlined approach to campaign activation and delivery, with greater consistency across regions and minimized resource duplication resulting in maximized campaign budget and ROI.
And with minimal intervention required, campaign managers are equipped with more time to focus on the higher level detail their role demands.
A Comprehensive Range of Marketing Services
Drawing on the individual skills-set of each agency, the Global Demand Center offers an extensive range of marketing support services, covering telemarketing, data, sales support, digital marketing, integrated marketing campaign support, and marketing communications.
Plus, there's targeted support for channel partners with the Global Demand Center's channel partner packaged services - including demand generation, search marketing, website build/refresh, marketing communications, and event support.
