PALM HARBOR, FL – August 13, 2012 – Winn Technology Group has been engaged by a leading virtualization company to conduct outcomes-based channel lead generation campaigns across the globe.
Initially, Winn launched a pilot channel partner campaign in North America providing templated campaign deliverables of 5, 10, or 15 highly qualified leads for a specific product area chosen by the channel partner. The North American pilot was highly successful for both the channel partners and the corporate sponsor. Roll-out to APAC and Latin America will begin in Q4 of 2012 and EMEA in Q1 of 2013.
Client campaigns conducted by Winn and its partners, Connection2 in the U.K., Make it Happen in Australia, and Duqcisa in Latin America, are executed in Winn’s proprietary demand center web-based platform, providing our clients with a 24/7 global view.
Corporate channel managers access the portal via a secure password. They can view each individual partner campaign as well as roll-up reports covering all their partner campaigns in progress. The corporate channel manager can monitor lead development for each partner as well as each partner’s follow-up activity. Reporting can also include regional views and may be accessed by any hierarchy determined by the channel manager(s). Individual channel partners have access only to their own campaigns.
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About Winn Technology Group
Winn Technology Group is a privately–held marketing solutions company headquartered in Palm Harbor, Florida. Exclusively providing marketing support to the technology industry since 1990, Winn has provided leading firms with B2B marketing solutions, conducting thousands of initiatives to:
- Generate qualified leads and appointments,
- Capture attendees for live events and webinars,
- Nurture, cultivate, and qualify actionable leads,
- Collect and analyze valuable business intelligence,
- Build brand awareness and name recognition.
As the state of the technology market changes and adapts, Winn has continually been recognized for our strong focus on Lead Nurturing and Channel Marketing programs. For more information, visit our website at www.winntech.net, or contact us at marketinginfo@winntech.net or call us at 1-800-444-5622.
