PALM HARBOR, FL – February 10, 2012 – Winn Technology Group and Make It Happen announced today that they have entered into a strategic alliance to deliver international demand generation solutions exclusively for the technology community.
For more than 10 years, Make It Happen (MIH), headquartered in Sydney, Australia, has provided its technology clients with creative marketing solutions that include direct and channel-based B2B lead generation, data and teleservices, marketing programs and a wide range of creative services. MIH has worked with technology organizations that include SAP, IBM, and Avaya - at the country, regional and global marketing level.
In joining the Global Demand Center Alliance, MIH brings its APAC experience and expertise together with Connection2, Winn's EMEA partner, and Winn Technology Group to broaden the Alliance's global reach.
Winn Technology Group CEO, Geoff Swallow, explained "the development of the Global Demand Center Alliance is in direct response to increasing client requests for international support for channel and direct sales where campaign activities and reporting are available under one umbrella. Client campaigns conducted by Winn and its partners are executed in Winn's proprietary global demand center web-based platform, providing our clients with a 24/7 global view. We are continually looking to grow the Demand Center into other regions such as Latin America."
"I was delighted when Make It Happen was asked to be the APAC arm of the Alliance," said Make It Happen Managing Director, Gail Hopkins.
"With many years' experience providing marketing solutions for vendors and their partners in this region, our team understands the intricacies of the local markets - the languages and cultures. We know how to adapt global marketing campaigns to protect the vendor's brand, improve adoption by partners, and improve campaign ROMI performance."
Ms Hopkins believes the cultures of Winn Technology Group and Make It Happen are similar, with both companies preferring to build long-term value for customers and their partners. The two companies take a systematic approach to lead management and maintain a healthy respect for prospect decision-making cycles as they progress through the sales pipeline.
"The Alliance makes sense for our clients and offers a broader market approach for our prospects. I am looking forward to a long and fruitful working relationship with Winn Technology Group."
Winn has conducted many successful campaigns for mutual clients in combination with Connection2 and is looking forward to adding MIH's APAC specific experience. Through Make It Happen, campaigns can be delivered in English, Chinese, Thai, Korean, and Japanese.
About Winn Technology Group
Winn Technology Group is a privately–held marketing solutions company headquartered in Palm Harbor, Florida. Exclusively providing marketing support to the technology industry since 1990, Winn has provided leading firms with B2B marketing solutions, conducting thousands of initiatives to:
- Generate qualified leads and appointments,
- Capture attendees for live events and webinars,
- Nurture, cultivate, and qualify actionable leads,
- Collect and analyze valuable business intelligence,
- Build brand awareness and name recognition.
As the state of the technology market changes and adapts, Winn has continually been recognized for our strong focus on Lead Nurturing and Channel Marketing programs. For more information, visit our website at www.winntech.net, or email us at marketinginfo@winntech.net, or call us at 1-800-444-5622.
About Make It Happen
Make It Happen has spent more than a decade creating and executing marketing campaigns that have generated significant awareness, opportunities, and revenue for many of the world’s leading IT & T companies and their business partners including IBM, SAP, Lexmark, Avaya, Orange Business Services, Microsoft, Citrix & Novell/SUSE Linux. Make It Happen is located in Sydney, Australia. To learn more about MIH, visit their website (www.mih.com.au).
