News Releases

Global 500 Manufacture of Imaging and Optical Products Renews for the 5th Straight Year

Posted by Annette Baio on Jun 5, 2018 9:01:13 AM

Palm Harbor, FL (January 22, 2018) – Winn Technology Group is pleased to announce that a major client, Global 500 Manufacture of Imaging and Optical Products, has renewed their contract for lead generation and appointment-setting services for the 5th straight year.Each month, the client provided Winn with approximately 1,000 prospects for qualification via teleprospecting and e-marketing. The monthly goal is to generate a minimum of 21 qualified leads.

A qualified lead is defined as a prospect that wishes to meet with a sales rep, either a face-to-face meeting at the prospect’s facility or via conference call. In each quarter, Winn exceeded the client’s goals by a substantial number.

The ongoing campaigns focus on an audience that have received communications from the client such as eNewsletter or an audience that is known to have a competitive install. In addition to qualifying leads, Winn gathers business intelligence on competitive solutions in place, helps update the clients database and introduces new sales reps to prospects.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.