The heart of growth marketing is building brand awareness. Growth marketing focuses on the entire funnel rather than just feeding the top while putting an emphasis on the lifetime value of a customer instead of just the initial sale. Growth marketing requires building an audience and a following to move your products rather than focusing on selling an individual product. It also entails a great deal of lead nurturing and marketing to current customers. Here we outline seven key components of building a growth marketing strategy.
As more organizations put a larger percentage of their budgets into digital marketing initiatives, it is important not to lose sight of the effectiveness of simply picking up the phone. Teleprospecting continues to be one of the best ways to gather business intelligence, build relationships and acquire truly qualified leads.
Marketing automation allows you to reach out to and nurture interested prospects on a mass scale without having to employee a large team to perform the outreach. However, converting inbound leads into sales qualified leads and customers requires a more personal touch. Sales teams rarely have the bandwidth to manage the number of leads generated from marketing automation and at times these leads will be very early in the buying process. What’s the solution when there are “too many leads” and not enough resources to properly nurture them? Surprisingly, it’s a marketing tool that predates marketing automation by decades: teleprospecting.
Technology has changed the world of marketing perhaps more than any other industry. Methods such as blogging, social media marketing and search engine marketing dominate the headlines and command the greatest percentage of marketing budgets. However, teleprospecting continues to hold value when used properly.
Most B2B organizations have either already adopted an inbound marketing strategy or are looking to do so. Traditional marketing tactics such as teleprospecting may seem like they’re on their way out, but that is not the case. Traditional outbound strategies are now being blended with inbound marketing to enhance campaigns and increase lead quality.