There are over 200 different aspects that go into search engine rankings with several of them still up for debate. While no one has completely pinned down the inner workings of Google’s algorithms, there are a few key steps you can take to build your SEO. Here we take a look at what’s most important for 2019.
Social media is everywhere and can have an impact on every aspect of your marketing strategy. SEO is no exception. Search engine algorithms take hundreds of factors into consideration when forming their results. With every new algorithm update comes a new set of standards to measure up to. One thing that will never stop working; putting quality content in the right hands.
The world of SEO is constantly evolving as algorithms, technology and consumer behavior continue to change. While it may seem obvious, the first thing you’re going to need in order to rank in search engines is content. Simply stated, if you’re not consistently creating content, you have no SEO strategy. Content is the reason for SEO and regardless of your target market search engines need pages to crawl if you ever expect to be found online. Now that we’ve got that out of the way, here are some key trends to help shape your SEO strategy for 2019.
At this point every marketer should be aware of what a backlink is. Simply put, a backlink is a link to your website from another website. Search engine algorithms rely heavily on backlinks and any SEO strategy is incomplete without a plan to obtain them. Many of us spend a significant portion of our day trying to acquire quality ones. So why are we spending all this time trying to get them and how can we get more?
Continuing to enhance your skills is more important than ever for marketers as technology has expanded the knowledge base required to stay up to date with the latest techniques. Having at the very least a working comprehension of popular strategies and platforms will allow you to implement successful campaigns and choose the best agency to outsource your marketing efforts. Online marketing courses have become big business over the last few years, but thankfully there are some great free courses still available.