While many marketers believe that traditional outbound tactics are on their way out, the truth is, a balance between both inbound and outbound must be reached in order to achieve real growth. Each side has their strengths and benefits and there are endless possibilities for merging the two. Here we outline four of our most effective ways of merging inbound and outbound marketing.
Star Wars is one of the most successful franchises of all time and puts on full display what it takes to reach a wide audience and build a loyal following. While they may have a much bigger marketing budget than your typical B2B technology firm, there are many lessons we can learn from their success.
Webinars are a great way for B2B organizations to build brand and product awareness. An often-underused tactic, webinars not only give you a chance to educate your prospects on your products, they also help to humanize your brand and build awareness. Here are four simple steps to make your next webinar a success.