Marketing automation platforms have become a requirement in today’s digital world and they continue to evolve at a tremendous pace. B2B organizations looking to leverage highly measurable marketing campaigns will rely heavily on platforms that allow for detailed tracking in a centralized dashboard. While there are numerous tools that can be used as part of a marketing stack, having one platform that offers a variety of powerful tools and integrations can make managing and measuring your campaigns much more efficient. That being said, changes in technology and customer behavior continue to shape the evolution of marketing automation platforms.
Keeping up with marketing technology and implementing new software to improve your marketing processes is essential to the success of B2B technology companies worldwide. Here we’ve outlined a few of the top tools being used by technology marketers today.
The world of marketing is constantly changing and an evolution towards digital media has led to several new challenges. While many of the goals have remained the same, the means to reach your desired results have changed. Customer centric business models have taken hold and marketers need to adapt their strategies to reach today’s prospects. Here we’ve outlined some of the top challenges marketers face in 2017.
When developing your marketing strategy, it’s important to look at what your competition is doing. You’ll want to take a look at industry leaders, similar competition and businesses you believe to be outshining. This will help you to establish a benchmark and determine what to do, and what not to do. Investing effort into a deep look at your competition gives valuable insight. It’s crucial to keep all of your competitors in mind and not focus on one or two businesses. Several different aspects can be learned, compared, and even embraced in your own business development.
Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and social media for this process.
However, according to B2B marketing research firm DemandGen Report, 77% of buyers do not follow a traditional buying path which means