The eternal struggle of sales and marketing alignment comes down to the volume and quality of the leads being generated. Creating a higher quality lead can only be achieved when sales and marketing teams collaborate to establish clear buyer personas and lead definitions. Once that has been accomplished, you can dive into the tactical side of lead generation. Here we outline how marketers can produce a higher quality lead.
HubSpot describes lead nurturing as “a way to stay connected to the leads you collect that aren't ready to buy from you yet and build up trust until they are ready.” There is a fine line between nurturing a lead and agitating them with an overwhelming amount of messaging. Once a prospect has found their way into your pipeline, you want to do your best to build a relationship with them until they are ready to buy. This can be done by using several different tactics. Paying attention to your prospect’s online activity and responses to your messaging will help you to understand how and when to contact them. Here we go over four of the most effective ways to nurture prospects and current clients.