While many marketers believe that traditional outbound tactics are on their way out, the truth is, a balance between both inbound and outbound must be reached in order to achieve real growth. Each side has their strengths and benefits and there are endless possibilities for merging the two. Here we outline four of our most effective ways of merging inbound and outbound marketing.
Have you heard of visual marketing or how beneficial it could be to your business? Visual marketing is the use of images to convey valuable information in an engaging visual format. Visual marketing helps to make memorable impressions faster. Here are a few things you need to know about visual marketing.
At this point, just about every organization has realized the value of social media as a marketing tool. However, there are still many companies that struggle to understand the best ways to use it. Here are a few tips to bring your social media pages to life.
The heart of growth marketing is building brand awareness. Growth marketing focuses on the entire funnel rather than just feeding the top while putting an emphasis on the lifetime value of a customer instead of just the initial sale. Growth marketing requires building an audience and a following to move your products rather than focusing on selling an individual product. It also entails a great deal of lead nurturing and marketing to current customers. Here we outline seven key components of building a growth marketing strategy.