Growth marketing requires using a variety of different channels to communicate with your prospects. Teleprospecting doesn’t play quite the role in campaigns as it did in the past, but there are still some essential facets that only a well-orchestrated telephone campaign can produce.
Account-based programs are an integral part of an overall growth marketing strategy when the goal is to bring in your most sought-after accounts. The process of creating an account-based marketing campaign includes several steps and the implementation will require a multi-channel approach. Here we highlight three of the most effective ways to gain business from your priority accounts.
Customer experience, personalization and branding have dominated the B2B marketing headlines over the last few years, and with good reason. Each plays an important role in building relationships with prospects and customers. Gone are the days when a nameless, faceless organization can maintain success. Customers want to be treated as individuals and deal with like-minded businesses that operate in the best interests of their clients. Here’s how to get started.