Getting prospects to interact with your posts, whether on social media, through email or on your website, is one of the best ways to increase your reach and personalize your brand. Building relationships has always been instrumental in the sales and marketing process and has never been more important than it is today. Humanizing your brand and providing an immersive customer experience is necessary in order to stand out from your competitors. Here we’ve outlined five different types of interactive content that will drive prospect and customer engagement.
Blog writing is an integral piece in any content strategy and just like any other aspect of marketing, it needs to be reviewed on a regular basis. Even if you’re hitting your goals, there is always room for improvement. Here we’ve identified 10 questions to ask when evaluating your blogging strategy.
Your brand is how consumers identify your company. The importance of strong brand recognition and a positive reputation has increased dramatically as technology has given everyone a voice. With so many competitors in nearly every niche, finding differentiators can be difficult. Here we outline 3 ways to build a strong B2B brand foundation.
The line between B2C and B2B marketing has been blurred with customer centric marketing practices taking hold and a greater focus on the human element. There are however, several key strategies that B2B organizations must utilize in order to ensure successful digital marketing campaigns.
Artificial intelligence is completely transforming the world of digital marketing and advertising. Chatbot marketing is the hot trend this year. Exactly what is it? Marketing that uses a program to simulate conversations with a human user. Chatbots have been gaining in popularity and saw exponential growth in 2017. So far, 2018 is living up to the expectation of being the year of the chatbot.