Regardless of your leadership style there is always something that you can improve in order to get the most out of your team. Marketing campaigns have a lot of moving parts and strong leaderships skills are needed to get everyone moving in the right direction. Here we’ve outlined just a few key ingredients that make a great marketing leader.

Knowledge Base

Marketing leaders need a very diverse skill-set in order to be successful. It is important that you possess the knowledge to educate, guide and support key members of your team. Passing on your broad knowledge base will also give you piece of mind that your team is performing their job at an acceptable level. Having a strong background in each of your team’s responsibilities will also help you to fill the gaps on your own when your department experiences turnover.

Strengths and Weaknesses

While you want to ensure you have an in depth understanding of every aspect of your marketing efforts, it’s important to realize that you may not be your company’s best asset in some roles. The ability to delegate responsibilities to those that have an expertise in their field will help you to focus on business growth rather than micromanagement.

Technology

The business world is changing rapidly and technology is behind much of that change. Every business is feeling the effect of this change, and as a marketing leader, you need to be on the cutting edge of technology as it relates to your industry. Don’t be afraid to participate with Beta testing being done by tech start-ups, this could keep you ahead of the curve and establish yourself as a visionary in your field.

Constructive Criticism

If you want exceptional marketing campaigns, it is important that you realize you won’t always have all of the answers.  If there’s a part of your job that you’re not particularly good at and someone points it out, you need to take that criticism to heart and not react in a negative fashion. If you expect your team to take instruction and corrections the right way, you need to set the tone by doing so yourself.

Be Personable

Having the ability to communicate with your prospects and team on a personal level can go a long way. This will get your employees to work harder for you and pick up extra work when needed. It also helps you to retain quality employees. This is also a great way to drive business. If your current and potential customers feel a connection with you, that relationship can lead to continuous business.

Set Expectations

When your team knows what is expected of them, they will feel a sense of accomplishment upon completion of set tasks. It can cause tension and sour a relationship if an employee is being disciplined for not doing something they didn’t realize was their responsibility.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.