Promoting an event for a start-up company poses several challenges outside of what is expected with an established company.  A lack of brand awareness can make it more difficult to reach decision makers and acquire a commitment to attend.  Here we take a look at 5 of the most important considerations for promoting a tech start-up event.

Objectives

Clearly the main objective when promoting an event is to acquire registrations within your target market.  However, there are several secondary objectives to consider including creating brand awareness, scheduling live demos and developing a sales pipeline.  Events for start-ups are just as much about building a brand as it is about obtaining customers. 

Call Guide

Your call guide should be developed in such a way that you not only acquire your desired number of attendees, but that you also build a buzz around your brand.  Gathering business intelligence through the use of surveys will help you to further develop your buyer persona and get a firm grasp on the needs and pain points of your target audience.

Email Marketing

Email plays an important role in the event marketing process.  Email blasts to your entire contact universe will help to identify those who are most interested, allowing you to prioritize them with your calling efforts.  Fulfillment emails that can be sent after making contact are meant to further educate your prospects and give them a way to register on their own.

Social Media

Posting event invitations to your company pages can help bring awareness to your event among your current audience.  Paid social ads allow you to reach a highly targeted audience based on a variety of segments.  This means you can reach a particular area, industry or job role simply by selecting them as a target for your ads.

Deliverables

The final deliverables for an event promotion should include far more than a list of attendees.  Expectations should include a database of all those who were contacted, their disposition and survey answers.  This information is what allows you to build a sales pipeline that can be nurtured and harvested for years to come.

Click Below To Schedule Your Free Marketing Assessment