Here at the Winn Demand Blog we cover a variety of marketing topics aimed at the B2B technology space. From channel marketing to social media, we’ve encompassed nearly everything from the traditional to the digital. Here are our five most popular blogs from 2019.
The heart of growth marketing is building brand awareness. Growth marketing focuses on the entire funnel rather than just feeding the top while putting an emphasis on the lifetime value of a customer instead of just the initial sale. Growth marketing requires building an audience and a following to move your products rather than focusing on selling an individual product. It also entails a great deal of lead nurturing and marketing to current customers. Here we outline seven key components of building a growth marketing strategy.
If your channel partner's sales have become stagnant and are in need of a boost it may be an issue of finding better ways to support them. A focus on providing your partners the right tools to succeed can be the difference. Here we explore some tactics to take your channel marketing to the next level.
Account-based marketing is the most efficient way of breaking through to highly targeted companies and contacts. Rather than casting a wide net across a particular industry or vertical, account-based marketing is a strategy best used on a small subset of your most desirable accounts. Here we present a high-level overview of how to organize and implement your efforts.
If you want your B2B business to grow, to communicate more clearly and to truly delight your customers, your sales and marketing teams need to be aligned. Experts have been preaching this for years, but many organizations have yet to establish a clear strategy to make it happen.
Digital marketing, inbound marketing, online marketing, whatever you’d like to call it, it changes on a seemingly daily basis. Trends come and go, so we’ve selected a few that we believe have staying power and can have a true impact on your results.